false 47697592 964233 2421826 1400063914 9781400063918 74 http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/2421826.Buying_In_The_Secret_Dialogue_Between_What_We_Buy_and_Who_We_Are 3.63 231 Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times "Consumed" columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.

]]> 99215 3.76 308 87 2008 4 0 false Fri Dec 04 00:00:00 -0800 2009 Fri Feb 27 10:44:14 -0800 2009 Fri Dec 04 12:01:12 -0800 2009 partial Everything I have read so far is great. e-ching reading

ch 1 the pretty good problem is what is there to choose when the field is full of adequate competiters
"the goal of the rational consumer is 'maximize utility'"

the ...more...]]>