false 47585969 664547 291033 0470113456 9780470113455 34 http://photo.goodreads.com/books/1173457305m/291033.jpg http://photo.goodreads.com/books/1173457305s/291033.jpg http://www.goodreads.com/book/show/291033.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly 3.84 141 The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.]]> 168369 3.88 238 66 2007 4 0 false Fri Feb 06 00:00:00 -0800 2009 Thu Feb 26 07:51:36 -0800 2009 Thu Feb 26 07:52:54 -0800 2009