Bill's Reviews > Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles

Verse by the Side of the Road by Frank Rowsome Jr.
Rate this book
Clear rating

by
1329400
's review
Feb 22, 09

bookshelves: business, history
Read in February, 2009

This is a great story about American pragmatism and entrepreneurial spirit. It is short, sweet, and well, down to earth. Not only do you get a high level overview of the Burma Vita company and the add campaign that should not have worked, but you also get all the Burma Shave sign texts, too. It is also interesting to note that the Burma Vita Company found it paid to mix in public service messages with their sales messages..
Some favorites are: MY JOB IS / KEEPING FACES CLEAN / AND NOBODY KNOWS / THE STUBLE / I’VE SEEN. And, WITHIN THIS VALE / OF TOIL / AND SIN / YOUR HEAD GROWS BALD / BUT NOT YOUR CHIN. And, THE OTHER WOMAN / IN HIS LIFE / SAID “GO BACK HOME / AND SCRATCH YOUR WIFE”.
likeflag

Sign into Goodreads to see if any of your friends have read Verse by the Side of the Road.
sign in »

No comments have been added yet.