false 46971402 731275 938472 0865714061 9780865714069 3 <![CDATA[Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)]]> http://photo.goodreads.com/books/1179632610m/938472.jpg http://photo.goodreads.com/books/1179632610s/938472.jpg http://www.goodreads.com/book/show/938472.Fostering_Sustainable_Behavior_An_Introduction_to_Community_Based_Social_Marketing 3.56 16 Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behavior.

While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.

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