false 2612 0316346624 9780316346627 43278 3197 The Tipping Point http://photo.goodreads.com/books/1255576535m/2612.jpg http://www.goodreads.com/book/show/2612.The_Tipping_Point 1439 Malcolm Gladwell 86957 11391 3 0 false Thu Feb 19 00:00:00 -0800 2009 Wed Feb 18 18:01:34 -0800 2009 Wed Mar 04 06:48:51 -0800 2009 1
There's a lot of interesting research here, but the author is all over the map when it comes to pulling it all together and explaining his theory that a small, sometimes unknown change can trigger a massive epidemic. The last 50 pages or so have been about the rise and success of Sesame Street and other popular kids shows. Again, the information is neat, but it doesn't stick with the point.

Although the book wasn't stellar, I did enjoy reading it and might refer to it since the research appeared sound. It's a good reminder to consider the small things and pay attention to detail when developing an idea or trying to persuade a person or group to do something. I'm a stickler anyway, so I guess more than anything, this book just helps me justify that it's a good thing!]]>