false 3 0 false false Mon Jan 01 00:00:00 -0800 2007 Wed Feb 11 23:44:40 -0800 2009 Fri Feb 13 10:34:20 -0800 2009
But, well, I am a designer/font snob. And, I have never understood the whole "sell a book for $80" thing. Books should cost $20. I can't help it, that's what seems right to me.

I also felt I was getting an overdose of "spiritual journey" metaphors and "spiritual secrets" for my taste. Spirituality, to me, is about deep and abiding truths. But I think they are often best communicated in plain and simple language that anyone can access. I guess it felt a little...schmaltzy.

I also resist the structure. I don't want to adopt Sufism. I already have a spiritual practice and framework. I want a book that will deepen that, not make me adopt a whole new thing that feels awkward to me.

I think the audience for this book is people who aren't naturally business people. For instance, in Chapter 11 he writes "How much time do you spend each week with your finances? If you are like most small business owners, the answer is probably somewhere between zero and "I had to spend 30 minutes paying the bills-thanks God that's over with"."

Um...no. I'm not like that at all. I like doing my accounting every week - it's fun. And I would never dream of neglecting it. It's the lifeblood of my business. Why on earth would someone be in business for themselves if they didn't like accounting? I guess the whole idea of that baffles me.

It feels like Mark wants to lead the reader down a very specific path. This might work for people who are his exact target audience and want to walk down that exact path, but for an outlier like me, it didn't hit the spot.

There is probably a lot I could learn from this book if I could get into reading it - but I'd have to skip and ignore a lot (and somehow get used to the font issue) and I haven't been motivated to do that.

I do appreciate that he put a lot of information and effort into it. The resources in the back and the private website area that comes with it are a gold mine. And for the right person, it's probably a great fit. Like an older hippie type person who doesn't get/like business at all and doesn't have a heightened awareness of production values.]]>