false 3 0 false false Mon Jan 01 00:00:00 -0800 2007 Wed Feb 11 23:32:50 -0800 2009 Wed Feb 11 23:43:13 -0800 2009
If you think that running a business is impossibly complicated or something you could never do, or that you have to have tons of capital to start one, reading this will put those kinds of fallacies in perspective.

Yes, you can do it. People who build businesses are just people, they don't have special powers. They just want to build a business and learn what they need to know to do it. You don't need tons of money - in fact, he makes a good point which is that most businesses are worse off with too much money than too little, because they don't gain wisdom about how to spend it. Witness the dot-com bubble start-ups that were floating in dough but never became profitable. It's like how trust fund kids often don't learn how to manage their money.

So, if you want to start a business, and don't have your own common sense about it, then this is probably a good book for you.

Mostly it confirmed stuff that I already knew though, and he was successful at something that I don't entirely want to be that successful at. I don't really want a big business - I have no interest in being the next Patagonia. I started my business to make a living and I'm happy to have it grow very slowly. So it wasn't like, the most fascinating book to me. But it could be for you. It's definitely honest and genuine which I liked.
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