Cameron's Reviews > Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm by Geoffrey A. Moore
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Feb 15, 09

Read in February, 2009

Every MBA that I know has since told me that this is a classic, and I can see why. I never knew where the concept of early adopters and the technology adoption life cycle came from. The book is well written, has a compelling concept -- the "chasm" that must be crossed from visionaries and innovators to mainstream use in tech companies and that this crossing requires completely different techniques and types of people -- and is SHORT. I love short business books.

Thanks to Will, my sculptor/alternative energy consulting/visionary friend for recommending this. It has all sorts of interesting implications, well outside of just the tech world for areas as diverse as community building and a career as an artist.
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