Feb 15, 09
Read in February, 2009
Every MBA that I know has since told me that this is a classic, and I can see why. I never knew where the concept of early adopters and the technology adoption life cycle came from. The book is well written, has a compelling concept -- the "chasm" that must be crossed from visionaries and innovators to mainstream use in tech companies and that this crossing requires completely different techniques and types of people -- and is SHORT. I love short business books.
Thanks to Will, my sculptor/alternative energy consulting/visionary friend for recommending this. It has all sorts of interesting implications, well outside of just the tech world for areas as diverse as community building and a career as an artist.