Jon's Reviews > Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible by Harry Beckwith
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's review
Feb 03, 09

Read in October, 2001

This is probably the best marketing book that anyone could ever read, that provides anything in a Service industry. The name describes it best, as a Service is invisible to customers, that otherwise need to just hear from someone else or be convinced that what you claim you will do, you will do and DO WELL!!
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