Alissa's Reviews > Groundswell: Winning in a World Transformed by Social Technologies

Groundswell by Charlene Li
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Feb 03, 2009

really liked it
bookshelves: 2013, nonfiction, professional, business, peoria
Read in December, 2013

While this book is a few years old, it stands the test of time because despite a few references to myspace the focus of the book is on sound principles you can use to be successful in social media, which are applicable whatever platform you are using. I liked the combination of case studies and then practical suggestions for how to implement the ideas. Good stuff here.

Also uses the play in Peoria quote in pg 219
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Reading Progress

02/03/2009 page 25
8.74%
12/15/2013 marked as: read

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