Brian's Reviews > Hey, Whipple, Squeeze This: A Guide to Creating Great Ads

Hey, Whipple, Squeeze This by Luke Sullivan
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's review
Jan 25, 09

This was considered "The Bible" when I was at Purdue majoring in marketing. It gave me the foundation for my career in advertising. During my first couple of years in advertising, I went back and read it a few more times.

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