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    <body><![CDATA[I'm not sure how something can be both obvious and counter-intuitive at the same time, but the Purple Cow pulls it off. The book could really be about 5 pages long, but I think the repetition and the highlighting of nuances reinforces not only the, &quot;Duh!&quot; factor, but also the, &quot;Why am I not doing this?&quot; element.<br/><br/>In the end, I realize how vulnerable I am to failing when it comes to developing something remarkable, and so, to hold me to the obvious that is counter-intuitive, I'm going to create a project development guide the forces me to identify the Purple Cow ... and if I can't do it, I won't engage with the project.]]></body>
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