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  <isbn>0887307280</isbn>
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    <![CDATA[The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It]]>
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    <![CDATA[In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business -- from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.]]>
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        <name><![CDATA[Michael E. Gerber]]></name>
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  <read_at>Fri Dec 19 00:00:00 -0800 2008</read_at>
  <date_added>Tue Jan 13 17:21:31 -0800 2009</date_added>
  <date_updated>Tue Jan 13 17:23:34 -0800 2009</date_updated>
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    <body><![CDATA[<a href="http://www.goodreads.com/book/show/81948.The_E_Myth_Revisited_Why_Most_Small_Businesses_Don_t_Work_and_What_to_Do_About_It" title="The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber">The E-Myth</a> is of a class of airport traveler business self-help book that's ordinarily so far outside my orbit that I usually don't even have to avoid it. When two intelligent, trusted friends independently recommended this 20-year-old book within a week or two of each other, I eagerly picked it up....<a href="http://www.goodreads.com/review/show/42960888">more...</a>]]></body>
    
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