Ben's Reviews > Influence: The Psychology of Persuasion

Influence by Robert B. Cialdini
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's review
Jan 13, 2009

it was amazing
Read in June, 2008

For the most part, sales books just teach you tricks. This book is the science behind it all. It's all about how humans are HARD-WIRED to react a certain way to certain things. Many marketing/sales techniques employed today were derived from the information in this very book. In fact, you'll see that you have been "controlled" by some of this over the years - if you're human.

So, unless you are the dude in his mom's basement that interacts only with avatars and the robot companion he invented, you should read this book.

Learn how the principles of reciprocity, scarcity, liking, authority, social proof, and commitment/consistency are affecting your life right now! Then use this knowledge for good.
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