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    <name><![CDATA[Curtis]]></name>
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  <isbn>0887307280</isbn>
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  <title>
    <![CDATA[The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It]]>
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    <![CDATA[In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business -- from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.]]>
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        <name><![CDATA[Michael E. Gerber]]></name>
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  </authors>  <published>1985</published>
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  <body>The title caught my eye while browsing at B&amp;N, and after reading the introduction and proposition (that the small business owner as entrepre</body>
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  <created_at type="datetime">2009-01-10T19:47:57-08:00</created_at>
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  <page type="integer">16</page>
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    <rating>3</rating>
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  <read_at>Tue Jan 27 00:00:00 -0800 2009</read_at>
  <date_added>Sat Jan 10 19:28:16 -0800 2009</date_added>
  <date_updated>Wed Jan 28 10:10:08 -0800 2009</date_updated>
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    <body><![CDATA[An interesting book with interesting ideas that definitely get one pondering what it means to be an entrepreneur, rather than merely a technician who dislikes his manager.<br/><br/>Perhaps the biggest idea in the book is that a successful business is nothing more than a particularly ordered view o...<a href="http://www.goodreads.com/review/show/42629816">more...</a>]]></body>
    
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