Kiri's Reviews > Blink: The Power of Thinking Without Thinking

Blink by Malcolm Gladwell
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Jan 12, 09

Read in January, 2009

Fascinating! I have to admit, in the first chapter I had a little knee-jerk reaction when I thought he was saying that our intuitive reactions are invariably correct. As I continued to read I appreciated his skill in outlining the complexity of his theory, and the fact that only one who is trained in a particular field can really articulate what is happening in his or her unconscious decision-making process. He also explained how that unconscious reaction can be skewed by unrelated factors, thus completely disproving my knee-jerk disagreement.
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Kiri I might have to look at the book again to really capture my thought, but just at the very beginning I thought he was saying that the unconscious judgement one makes is ALWAYS right. As I read on I realized that he eventually explained that the value of one's unconscious judgment depends on other factors; it wasn't as simple as it seemed in the first chapter.


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