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That's only a portion of the book, though. The book isn't a step for step guide, rather it's told in a story format, as if James was consulting with a real client (which it could have been). This makes the book easy to read and much more memorable - with time to bring up all the arguments that a typical CEO might have.

Connor walks through all the important factors in planning your corporate marketing strategy - including SEO, the web, and most importantly - measuring Return on your Marketing Investment. It's a fantastic book that every CEO, President or CMO should pick up.]]>