Becky's Reviews > Tribes: We Need You to Lead Us

Tribes by Seth Godin
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's review
Jan 02, 2009

it was amazing
bookshelves: business
Read in October, 2008

Seth Godin has quite a following, and with good reason - he's brilliant. I've read ALL his books since I learned about him in June or July 2008. But this is his best one yet. I'm looking forward to another - perhaps on social media or leadership.

This is not a take-your-hand how-to book. It's a sweeping overview of what Tribes are, why they're important, how they're going to change and are already changing the business world as we know it. Seth uses dozens of examples from every walk of life, from the lone advocate to the corporate world - and even the Grateful Dead to illustrate his points.

Top-down business models aren't working. Social media, social networking and word-of-mouth and relationships are. If you want to understand the movement from tribe to success in your business, read this book.
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