Robert's Reviews > The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

The Art of the Start by Guy Kawasaki
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's review
Dec 29, 2008

really liked it
bookshelves: mba, business
Read in February, 2009

Guy Kawasaki has an impressive way of cutting to the heart of an issue with a few elegant words. For example from page 13, "Some people believe that if they change, God will love them. Others believe that since God loves them, they should change."

This book is about starting a new business, and would have been much more relevant to me were I doing that. However, there's still a lot of wisdom here for anyone involved in business of any sort.

As evidenced by the quote above, a lot of the book is applicable to life in general. I was impressed by his emphasis on doing what is right, even if there are no immediate benefits. It'll all come around in the end. You don't see that much in the business world these days.

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