false 3 0 false false Sun Jan 18 00:00:00 -0800 2009 Sat Dec 20 14:39:33 -0800 2008 Sun Jan 18 20:46:19 -0800 2009
If the idea of priming is new to you, then you might really enjoy this book. Or if you truly believe we act rationally. But for someone looking for deep insight into our character, you might find this book a bit lacking but still an interesting read.

I really liked the clarity with which he proposes we work always within one of two norms: social norms or market norms. And that when we collide these two, bad things happen. And further how easy it is to apply the rules of the market to a social situation (start paying people who were helping you for "free"). And how difficult or near impossible it is to move back from market to social norms again.
]]>