Courtney E. Smith's Reviews > The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

The Conquest of Cool by Thomas Frank
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Josh LOVE this one. Check out Advertising The American Dream. Just finished it. Very dense but worth at least skimming. Also check out David Ruskoff's documentaries for Frontline Merchants of Cool and The Persuaders. You can get them both on Netflix. Also Nation of Rebels.

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