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  <id type="integer">4101425</id>
  <isbn>1586484877</isbn>
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  <title>
    <![CDATA[A Great Idea at the Time: The Rise, Fall, and Curious Afterlife of the Great Books]]>
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    <![CDATA[Today the classics of the western canon, written by the proverbial &#8220;dead white men,&#8221; are cannon fodder in the culture wars. But in the 1950s and 1960s, they were a pop culture phenomenon. The Great Books of Western Civilization, fifty-four volumes chosen by intellectuals at the University of Chicago, began as an educational movement, and evolved into a successful marketing idea. Why did a million American households buy books by Hippocrates and Nicomachus from door-to-door salesmen? And how and why did the great books fall out of fashion? <p>In <em>A Great Idea at the Time</em> Alex Beam explores the Great Books mania, in an entertaining and strangely poignant portrait of American popular culture on the threshold of the television age. Populated with memorable characters, <em>A Great Idea at the Time</em> will leave readers asking themselves: Have I read Lucretius&#8217;s <em>De Rerum Natura</em> lately? If not, why not?</p>]]>
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        <name><![CDATA[Alex Beam]]></name>
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  </authors>  <published>2008</published>
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  <date_added>Tue Dec 16 21:39:21 -0800 2008</date_added>
  <date_updated>Mon Nov 16 19:31:26 -0800 2009</date_updated>
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