Rickeclectic's Reviews > Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm by Geoffrey A. Moore
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M 50x66
's review
Dec 11, 2008

really liked it
bookshelves: business
Recommended for: High Tech folks in business, marketing or development
Read in January, 1992 , read count: Twice

Important book on marketing high tech products (which could cover a lot of ground these days). A classic. Moore talks about how the early adopters of a new product or technology give way to mainstream customers (or should if you succeed) and how they differ and how you cross that chasm.

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