Matt's Reviews > Buyology: Truth and Lies About Why We Buy and the New Science of Desire

Buyology by Martin Lindstrom
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's review
Dec 18, 08

Read in December, 2008

I normally love books about consumer psychology ... but I stopped reading before the end of the first chapter. From the first page, the author seems more interested in convincing you how important he is than in conveying any substantive information. By page 16, I didn't care enough about the subject to keep going.
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Comments (showing 1-4 of 4) (4 new)

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message 1: by Evan (new)

Evan How pretentious! ;)

John Thanks, Matt - I thought I was being harsh in feeling that the author was quite taken with himself.

Sylia Any other books you can recommend on consumer psychology? This is the first I've read and it didn't really set the bar too high.

Mark Sylia --

I'm not a Buddhist but one of the best books on consumer psychology that I've come across is Hooked: Buddhist Writings on Greed, Desire and the Urge to Consume.

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