This is a fantastic book, written in a non-academic style, covering issues such an animal welfare, organic foods, locally grown foods (with a surprising twist on that choice!), and fair trade items. I found this book incredibly well researched, and open to empirical facts rather than demonstrating any blind allegiance to any one particular view point. After reading this book, I've entered into several conversations with vegan/animal rights friends of mine who generally criticize Singer, who was once the philosophical head of the animals rights movement, and is now seen generally as having "sold out" to places such as Whole Foods, for his shift towards animal welfarism rather than animal rights. I was directed to a website called humane myths that discusses the "myths" behind humanely raised food, though, I actually found it supported my animal welfarist feelings, rather than refuted them. Anyways, this is an excellent book, though I'm sure animal rightists would disagree, but I highly recommend it to all who wish to eat more ethically, and see that decision as one filled with nuances and trade-offs rather than as a black and white proposition as so many animal rightists do.