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  <id>389</id>
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    <name><![CDATA[Otis]]></name>
    <location><![CDATA[Santa Monica, CA]]></location>
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  <id type="integer">2612</id>
  <isbn>0316346624</isbn>
  <isbn13>9780316346627</isbn13>
  <text_reviews_count type="integer">3243</text_reviews_count>
  <title>
    <![CDATA[The Tipping Point]]>
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  <average_rating>3.69</average_rating>
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  <description>
    <![CDATA[This celebrated New York Times bestsellernow poised to reach an even wider audience in paperbackis a book that is changing the way North Americans think about selling products and disseminating ideas. Gladwells new afterword to this edition describes how readers can constructively apply the tipping point principle in their own lives and work. Widely hailed as an important work that offers not only a road map to business success but also a profoundly encouraging approach to solving social problems.]]>
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    <author>
    <id>1439</id>
        <name><![CDATA[Malcolm Gladwell]]></name>
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    <average_rating>3.73</average_rating>
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  </authors>  <published>2000</published>
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    <rating>4</rating>
  <votes>9</votes>
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  <read_at>Sun Oct 01 00:00:00 -0700 2006</read_at>
  <date_added>Tue Oct 17 11:19:56 -0700 2006</date_added>
  <date_updated>Wed Dec 16 15:52:34 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Really good book. It read like a bestseller (quick read), but had a lot of substance to stop and make you think.<br/><br/>three Rules of the tipping point: the law of the few, the stickyness factor, the power of context.<br/><br/>Law of the Few (people who influence):<br/> - Connectors: super c...<a href="http://www.goodreads.com/review/show/389">more...</a>]]></body>
    
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