Taylor Snyder's Reviews > Zag: The #1 Strategy of High-Performance Brands

Zag by Marty Neumeier
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Dec 17, 08

bookshelves: advertising
Read in December, 2008

One of the most refreshing brand/ad books I have read. Right away the author tells you he wrote this book to have a lot of content concentrated down into a quick read and he delivered. The book was really written for creatives that want to understand more about the strategy of branding and positioning. It is told through the example of a wine company and uses simple analogies and staccato illustrations to pull the entire read off with aplomb. But more importantly, due to the way it was constructed, all of the lessons stick with you because they are memorable.
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