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  <id>38506359</id>
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    <id>1742439</id>
    <name><![CDATA[Alissa]]></name>
    <location><![CDATA[Morton, IL]]></location>
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    <book>
  <id type="integer">3073208</id>
  <isbn>038552272X</isbn>
  <isbn13>9780385522724</isbn13>
  <text_reviews_count type="integer">5</text_reviews_count>
  <title>
    <![CDATA[Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World]]>
  </title>
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  <link>http://www.goodreads.com/book/show/3073208.Satisfied_Customers_Tell_Three_Friends_Angry_Customers_Tell_3_000_Running_a_Business_in_Today_s_Consumer_Driven_World</link>
  <average_rating>3.36</average_rating>
  <ratings_count>11</ratings_count>
  <description>
    <![CDATA[In today&#8217;s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls &quot;consumer-generated media&quot;&#8212;blogs, social networking pages, message boards, product review sites&#8212;even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as  Toyota,  Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today&#8217;s consumer.]]>
  </description>
<authors>
    <author>
    <id>1315761</id>
        <name><![CDATA[Pete Blackshaw]]></name>
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    <average_rating>3.36</average_rating>
    <ratings_count>11</ratings_count>
    <text_reviews_count>5</text_reviews_count>
  </author>
  </authors>  <published>2008</published>
</book>

    <rating>4</rating>
  <votes>0</votes>
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  <read_at>Fri Oct 31 00:00:00 -0700 2008</read_at>
  <date_added>Sun Nov 23 22:06:25 -0800 2008</date_added>
  <date_updated>Sun Nov 23 22:07:01 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I really enjoyed this book. Very eye-opening and engaging. The author makes relevant points about engaging with your customers via the Internet and the consumer generated media, that is really the norm these days.<br/><br/>It’s a small book, but packed full of useful and relevant tips and hints ...<a href="http://www.goodreads.com/review/show/38506359">more...</a>]]></body>
    
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