Martina Tutková's Reviews > Subliminal: How Your Unconscious Mind Rules Your Behavior

Subliminal by Leonard Mlodinow
Rate this book
Clear rating
Sign into Goodreads to see if any of your friends have read Subliminal.
sign in »

Quotes Martina Liked

Leonard Mlodinow
“Says Bargh: „We all hold dear idea that we´re the captain of our own sould, and we´re in charge, and it´s a very scary feeling when we are not. In fact, that´s what psychosis is – the feeling of detachment from reality and that you are not in control, and that´s a very frightening feeling for anyone.”
Leonard Mlodinow, Subliminal: How Your Unconscious Mind Rules Your Behavior

Leonard Mlodinow
“People have a basic desire to feel good about themselves, and we therefore have a tendency to be unconsciously biased in favor of traits similiar to our won, even such seemingly meaningless traits as our names. Scientists have even identified a discrete area of the brain, called the dorsal striatum, as the structure that mediates much of this bias.”
Leonard Mlodinow, Subliminal: How Your Unconscious Mind Rules Your Behavior

Leonard Mlodinow
“Research suggests when it comes to understanding our feelings, we humans have an odd mix of low ability and high confidence.”
Leonard Mlodinow, Subliminal: How Your Unconscious Mind Rules Your Behavior

Leonard Mlodinow
“The difficulty in making sense of even simple speech is well appreciated by computer scientists who struggle to create machines that can respond to natural language. Their frustration is illustrated by a possibly apocryphal story of the early computer that was given the task of translating the homily „The spirit is willing but the flesh is weak.“ into Russian and then back to English. According to the story, it came out: „The vodka is strong but the meat is rotten.”
Leonard Mlodinow, Subliminal: How Your Unconscious Mind Rules Your Behavior

Leonard Mlodinow
“Rosenthal went on to study precisely that – what expectation mean for our children. In one line of research he showed that teachers´ expectations greatly affect their students´ academic performance, even when the teachers try to treat them impartially. For example, he and a colleague asked schoolkids in eighteen classrooms to complete an IQ test. The teachers, but not students, were given results. The researchers told the teachers that the test would indicate which children had unusually high intellectual potential. What the teachers didn’t know was that the kids named as gifted did not really score higher than average on the IQ test – they actually had average scores. Shortly afterwards, the teachers rated those not labeled gifted as less curious and less interested than the gifted students – and the students´ subsequent grades reflected that.
But what is really shocking – and sobering – is the result of another IQ test, given eight months later. When you administer IQ test a second time, you expect that each child´s score will vary some. In general, about half of the children´s scores should go up and half down, as a result of changes in the individual’s intellectual development in relation to his peers or simply random variations. When Rosenthal administered the second test, he indeed found that about half the kids labeled “normal” showed a gain in IQ. But among those who´d been singled out as brilliant, he obtained a different result; about 80 % had an increase of at least 10 points. What´s more, about 20 % of the “gifted” group gained 30 or more IQ points, while only 5 % of the other children gained that many. Labeling children as gifted had proved to be a powerful self-fulfilling prophecy.”
Leonard Mlodinow, Subliminal: How Your Unconscious Mind Rules Your Behavior


Reading Progress

08/07/2012 page 30
11.0%
10/19/2013 marked as: currently-reading
10/19/2013 marked as: read
show 1 hidden update…

No comments have been added yet.