false 38155964 1438975 291033 0470113456 9780470113455 34 http://photo.goodreads.com/books/1173457305m/291033.jpg http://photo.goodreads.com/books/1173457305s/291033.jpg http://www.goodreads.com/book/show/291033.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly 3.84 141 The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.]]> 168369 3.88 238 66 2007 0 2008-12-08T16:46:20-08:00 159952 231 2008-12-08T16:46:20-08:00 Reading for work... 0 2008-12-01T16:14:26-08:00 140997 180 2008-12-01T16:14:26-08:00 0 2008-11-26T10:43:40-08:00 129150 144 2008-11-26T10:43:40-08:00 Reading for work. :) 0 2008-11-21T14:35:03-08:00 116953 113 2008-11-21T14:35:03-08:00 0 2008-11-21T14:34:13-08:00 116950 113 2008-11-21T14:34:13-08:00 Reading for work. :) 0 2008-11-20T13:47:48-08:00 114324 77 2008-11-20T13:47:48-08:00 4 0 false Tue Dec 09 00:00:00 -0800 2008 Wed Nov 19 12:57:09 -0800 2008 Tue Dec 09 15:04:13 -0800 2008 1 more...]]>