Mike's Reviews > Built to Last: Successful Habits of Visionary Companies

Built to Last by James C. Collins
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's review
Sep 02, 09

Read in September, 2009

Provides some interesting insights on what successful companies might do. However, I felt that their points were weakened in that they described each of the ideas as not necessary or sufficient to have a visionary company. They also didn't consider the alternative - that companies had implemented their ideas and failed miserably. It would have been nice to see some counterpoints addressed.

I was also a little disappointed with the way they represented the comparison companies. Many of the comparison companies have been very successful. I wouldn't mind to be leading any of them at the moment. Even though they acknowledge that the comparison companies have been successful, they show them in a very negative light.

What I got out of the book was that companies must have and stick to a core ideology. They should also have continual BHAG (big, hairy, audacious goals) to keep their motivation up.
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