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    <![CDATA[Be a Sales Superstar: 21 Great Ways to Sell More, Faster, Easier in Tough Markets]]>
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    <![CDATA[Written by one of the world's best-known speakers — over 2 million people have heard Brian Tracy speak and over 1.5 million have purchased his audio and video programs — Be a Sales Superstar presents 21 of the most important principles for sales success discovered by the author during a 30-year career. Each of these strategies is time- and field-tested to boost sales and ensure success. Using his personal story as a springboard, Tracy emphasizes the importance of thinking seriously and consistently about the goal and how to achieve it; the necessity of selling optimism along with a good product; and recognizing how crucial high self-esteem is to success. Offering readers a wealth of practical, proven advice on becoming top-notch in the field, the book's chapters include &quot;Become Brilliant on the Basics&quot; and &quot;Use Educational Selling with Every Customer.&quot;]]>
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        <name><![CDATA[Brian Tracy]]></name>
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  </authors>  <published>2003</published>
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  <read_at>Thu Jan 29 00:00:00 -0800 2009</read_at>
  <date_added>Fri Nov 14 21:18:59 -0800 2008</date_added>
  <date_updated>Thu Jan 29 13:24:49 -0800 2009</date_updated>
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