Oscar's Reviews > Imagine: How Creativity Works

Imagine by Jonah Lehrer
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Jul 23, 12

Read in July, 2012

Jonah Lehrer’s book examines the notion of imagination and goes beyond the idea that imagination is simply a personal aptitude. Instead, the book argues that while personal skill and hard work are key factors to imagination, what really leads to creativity, thought, and innovation are largely situations in which one’s imagination is facilitated. He examines the rise of Silicon Valley and how young engineers gave and took ideas from each other. He also examines the rise of Pixar and how some of the best ideas came from small talk between people from different departments. The book also examines the cultures that gave rise to people such as Shakespeare or artists such as Michelangelo and why these people seem to come from areas that produced so many creative people. The book also looks at individuals and specific companies ranging from David Byrne to 3M and how their creative process works.

I really enjoyed Lehrer’s writing style and his obvious excitement for the subject, the individuals, and companies that he discusses. The book’s arguments are obviously debatable, but the book is well researched and provides food for though. This is a book that made me want to consider my own creative process and examine ways in which I can improve the role of imagination in my own life.
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Comments (showing 1-5 of 5) (5 new)

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message 1: by Aloha (new) - added it

Aloha What do you think of the recent events in which Lehrer was fired from his job for making up things?


Oscar Aloha wrote: "What do you think of the recent events in which Lehrer was fired from his job for making up things?"

He was? Lol! I hadn't heard of that. :/


message 3: by Aloha (new) - added it

Aloha I guess he was using his imagination. LOL.

Here's a discussion on it at the Science & Inquiry forum:

http://www.goodreads.com/topic/show/8...


Oscar Aloha wrote: "I guess he was using his imagination. LOL.

Here's a discussion on it at the Science & Inquiry forum:

http://www.goodreads.com/topic/show/8..."


Interesting, It's a good book though and well written, so hopefully he just learns from this. It's not like he tried to pass another book as his own, lol.

I am very much tempted to join that com! Maybe I will! :O

I was actually revisiting Imagine because I just joined this group.

http://www.goodreads.com/topic/show/8...


message 5: by Aloha (new) - added it

Aloha Wow! I've been looking for a group like this! Thanks, Oscar. Going there to join now.


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