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    <name><![CDATA[Brian]]></name>
    <location><![CDATA[Austin, TX]]></location>        
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  <read_at>Sun Feb 01 00:00:00 -0800 2009</read_at>
  <date_added>Sun Nov 09 12:21:43 -0800 2008</date_added>
  <date_updated>Mon Aug 10 14:51:22 -0700 2009</date_updated>
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    <body><![CDATA[This is not a book on good social media practice, it is a book on good <em>marketing practice</em>, with lots of social media examples. It is an exacting book. Be ready to dive deep into your business's marketing world and make decisions that role up into a great plan for all of your channels.]]></body>
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