David's Reviews > Viral Loop

Viral Loop by Adam L. Penenberg
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's review
Jul 19, 2012

it was amazing
Read in April, 2010 — I own a copy

Great internet/social media history book! It begins with the history of the internet leading up to current times. Midway through the book, Penenberg defines the viral loop, how some groups have viral growth and the different tools some groups use to generate viral growth.

It was unlike some of the other social media books I have gone through because he not only talks about the tools, but also the designers and the tools that didn't make it far.

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