Charles Ames's Reviews > Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

Crossing the Chasm by Geoffrey A. Moore
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Jul 18, 12

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A little knowledge can be a dangerous thing. This book lays out the mechanics of formulating and evolving a marketing strategy by exploring an extreme boundary case: introducing a fundamentally new product to the marketplace. The principles are relevant to all businesses everywhere. However, it would be wrong to view this book as a simple roadmap, because it is very hard to know where on the map you're starting. Do you really have something that will be regarded as a "disruptively innovative product", or is it really just an incremental advance, subject to the rules of one of Moore's later books, such as the Gorilla Game? The most basic point of this book is that the tactics that serve you well at one stage will sink you in the next, so you better orient yourself properly before shouting and writing big checks.

That warning aside, this book belongs on the shelf next to other hallowed volumed of condensed wisdom like The Art of War, The Prince, and How to Shit in the Woods -- All illuminating, and all easily misused.
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