Marc's Reviews > The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

The Zen of Social Media Marketing by Shama Kabani
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's review
Aug 23, 12

bookshelves: social-media
Read from July 13 to 15, 2012

Reading this book, it is hard to imagine that the first edition of this book was written by a - then - recent college grad. In just a few short years, Shama Kabani has gone from her dorm room to becoming a rising star in a very exclusive club of "real-deal" Social Media Marketing guru's.

As an author, Shama demonstrates a terrific understanding of Social Media and how it is best used by most marketers. The latter expertise amazed me since she is so young and seemingly still "wet behind the ears" in today's complex business world. To her credit, she has demonstrated that she is a quick study as a business-neophyte. She gets it.

The downside of Kabani's book is that alot of her overviews, regarding Social Networks, are already outdated. This can not be helped, since these platforms are evolving, daily. Constant changes will require that there be frequent updates of her book - which is not a bad thing, as we will be able to observe this brilliant young author's continued grow as a business professional.

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