Rick Zhu's Reviews > Brand Hijack: Marketing Without Marketing

Brand Hijack by Alex Wipperfürth
Rate this book
Clear rating

M 50x66
's review
Jul 06, 2012

liked it
Read in January, 2012

A marketing book that can more or less be understood by non-marketers like myself -- in fact some of it is quite entertaining, as the author describes the fascinating history of how certain "brands" (everything from Doc Martens to the Linux operating system) managed to take off without any traditional marketing.

The book is intended as a primer for a new generation of marketers. But I'd suggest it for countercultural types, because it outlines the methods by which countercultures are increasingly marketed to. Most fascinating (and disturbing) is the chapter in which the author charts similarities between the methods of "brand hijack" marketers... and those of religious cults.

Sign into Goodreads to see if any of your friends have read Brand Hijack.
Sign In »

No comments have been added yet.