Tom Barnes's Reviews > The Self-Publishing Manual : How to Write, Print, and Sell Your Own Book, 15th Ed.

The Self-Publishing Manual  by Dan Poynter
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Oct 24, 08



Dan Poynter’s Self Publishing Manual is what the title implies – and a whole lot more. The book is also a marketing guide and goes a long way in the public relations area.
During the course of reading the book I jotted down a dozen or more subject notes and I’ll share some of them with you.
Poynter talks about reviews, testimonials and how your web site is at the heart of your promotional campaign. The section on news releases gives you an example of their format and how to tailor the release to your material.
The chapter titled “Advertising Your Book,” not only gives mail and print information you are told how to obtain radio interviews, which gives you free airtime to promote your book.
Those are just a few of the great ideas. Anyone with a book in the works or one that’s ready for the market will benefit from this manual.
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