John's Reviews > All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

All Marketers Are Liars by Seth Godin
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M 50x66
's review
Oct 20, 08

really liked it
Read in October, 2008

Similar to Making Ideas Stick w/ a slightly different angle. One key takeaway for me: market to people's world view, don't try to change it / educate them.
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