this book really inspired me to take immediate action. not only to start a business it seems highly applicable also to improve your current job, remove bad habits and find ways to get successful after all. Scott Gerber shows easy ways to really start a business. He questions very hard the use of business plans that are gone from worst to best case scenarios. Since you will never be right anyway with your guesses, who needs business plans anyway. In exchange he shows you what helps you to start a business like to structure your selling process and create revenue from the very first day in business. His main statement is cash flow, cash flow and once again cash flow. you need to generate immediate revenue to be successful and survive. but more on that in his very easy to read book.