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    <![CDATA[Search Engine Optimization Bible]]>
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    <![CDATA[* This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic<br/>   * One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources<br/>   * Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others<br/>   * Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more]]>
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        <name><![CDATA[Jerri L. Ledford]]></name>
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  </authors>  <published>2007</published>
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  <date_updated>Fri Oct 17 12:46:48 -0700 2008</date_updated>
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