Rich Cohen does it again! Another insightful, funny, entertaining look at a little known man whose life story Cohen crafts into something deeply important and poignant. Nearly too romantic at times, Rich Cohen is able to walk that tightrope well and ultimately spin a really good yarn that touches on a lot of major themes. Highly recommend this along with his other book, "Sweet and Low," which deals with similar themes of Jews in America, the entrepeneurial spirit, and the heroic and sinister sides of businessmen.