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    <name><![CDATA[Leonardo]]></name>
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  <isbn>0826215688</isbn>
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  <title>
    <![CDATA[The Vanishing Newspaper: Saving Journalism In The Information Age]]>
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  <average_rating>3.00</average_rating>
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  <description>
    <![CDATA[For more than thirty years the newspaper industry has been losing readers at a slow but steady rate. News professionals are inclined to blame themselves, but the real culprit is technology and its competing demands on the public's time. The Internet is just the latest in a long series of new information technologies that have scattered the mass audience that newspapers once held. By isolating and describing the factors that made journalism work as a business in the past, Meyer provides a model that will make it work with the changing technologies of the present and future. He backs his argument with empirical evidence, supporting key points with statistical assessments of the quality and influence of the journalist's product, as well as its effects on business success.]]>
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        <name><![CDATA[Philip Meyer]]></name>
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  </authors>  <published>2004</published>
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  <read_at>Wed Oct 08 00:00:00 -0700 2008</read_at>
  <date_added>Wed Oct 08 09:30:49 -0700 2008</date_added>
  <date_updated>Thu Oct 09 14:31:33 -0700 2008</date_updated>
  <read_count>1</read_count>
    <body><![CDATA[As propostas de Philip Meyer, em The Vanishing Newspaper, para salvar a indústria do jornalismo impresso são fundamentadas por pesquisas detalhadas, farto material estatístico e aplicação direta de técnicas das ciências sociais para identificar tendências ratificadoras de que investir em qua...<a href="http://www.goodreads.com/review/show/34813541">more...</a>]]></body>
    
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