Richard's Reviews > Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit

Creating and Delivering Your Value Proposition by Cindy Barnes
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M_50x66
's review
May 31, 12

bookshelves: business-essentials
Read in April, 2012 — I own a copy

Anyone in marketing, sales, product development or corporate strategy would benefit from reading this book.

Understanding the concept of Value Proposition, and making it core to what a company does (and not just another marketing buzzword!) is vital to a successful business, and this book shows you exactly how to build your proposition, deliver it and communicate it to the outside world.

Very practical, helpful and gave me a whole new perspective on my business - highly recommended.
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