Dana's Reviews > The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

The 22 Immutable Laws of Marketing by Al Ries
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May 29, 12

Read in May, 2012

Yup. pretty much spot on. I think. I'm not 100% sure because I'm not an expert in marketing. But they seem right.

Also.. the version I read was flippin hilarious because of all the outdated references. Really, really enjoyed those parts.

Super easy to get through and consider, and as I read Godin's books, these rules keep popping back into my consciousness.
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