Michael's Reviews > Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook

Likeable Social Media by Dave Kerpen
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's review
May 28, 2012

really liked it
bookshelves: learning-tech-trends

A basic intro to social media, which I don't believe is a deep topic conceptually. Well written, great case studies! I also like how each chapter has some "action items". But that's part of my only beef with the book: a lot of them were actually the same things, repeated in different words - ditto the 18 steps. I thought that was a bit funny. In my opinion better editing would have carried the day here, and if organized in a sequential sort of way for applying/creating a social media strategy (it's written for novices, after all) it would have been much more powerful. All-in-all solid for its intended audience.

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