Shishir's Reviews > Socialnomics: How Social Media Transforms the Way We Live and Do Business

Socialnomics by Erik Qualman
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M 50x66
's review
May 27, 2012

liked it

Good overview of social media and its upcoming inpact

Most business comes through referral and peer reviewed
Provide free engaging content
Democracy

Individualism – consumers take ownership of the product
Buzz creation – viralness
PR issues come about and need quick and decisive response from the top
Dell Hell
Every bad experience gets passed on to 9 others
Inferior companies / products get highlighted
Customer comments - Opportunity to do quick fixes of problems that come to light
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