Shishir's Reviews > Socialnomics: How Social Media Transforms the Way We Live and Do Business

Socialnomics by Erik Qualman
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May 27, 12


Good overview of social media and its upcoming inpact

Most business comes through referral and peer reviewed
Provide free engaging content
Democracy

Individualism – consumers take ownership of the product
Buzz creation – viralness
PR issues come about and need quick and decisive response from the top
Dell Hell
Every bad experience gets passed on to 9 others
Inferior companies / products get highlighted
Customer comments - Opportunity to do quick fixes of problems that come to light
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