Chad's Reviews > American Icon: Alan Mulally and the Fight to Save Ford Motor Company

American Icon by Bryce G. Hoffman
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's review
May 26, 2012

it was amazing
Read in May, 2012

If you think that "engineers are the source of all wealth creation" then you'll find this story incredible. In the early 2000's, Ford motor company was in trouble. Ford was a house of brands with over 97 different automobiles and almost no part standardization, executives who were constantly plotting each others' demises, and an entire company with a culture of dishonesty.

Thanks to the humility and prescience of Ford chairman and CEO Bill Ford and his decision to cede his control of the company to an outsider with turnaround experience, Alan Mulally was brought in to restructure Ford, not buy firing and purging people out of the company, but rather through a fundamental change in corporate culture that would provide the company with a template for data driven management, lasting team work, and a vision for long term success to compete. The book takes the reader through Bill Ford's painful realization that the company was headed for doom, the powerful plan from Alan Mulally to restore profitability, the hardships brought on by the financial meltdown of 2008, and finally leaves the reader with the exuberant and euphoric ride back to the top of the automotive market.

If you like engineering success stories, this is a fantastic read.

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