Graham's Reviews > Blink: The Power of Thinking Without Thinking

Blink by Malcolm Gladwell
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's review
Jul 21, 2007

it was ok
Read in July, 2007

This is pop psychology, pages and pages of narrative prose describing civil war battles, musical careers, and police chases in support of the premise that we underestimate the part of our mind that makes snap judgments.

Gladwell did some sort of research, but research in relation to psychology implies a thesis tested against authoritative sources. Assembling a series of cool stories and presenting them as case studies seems a little disingenuous.

The conclusion I reach is that OK we might benefit from viewing social prejudice as a scientific fact. We might benefit by becoming aware of situations where "rapid cognition" can improve our on the job perfomance. However, I think the reason this book is a bestseller is that people (myself included) tend to wander around Borders bookstore looking for some sort of shortcut to social insight. I regret to say I had my thumb up my ass to the extent that I felt it was important to read Blink.

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